Jesus Doesn’t Need Salesmanship Techniques

“Evangelical Christians commonly offered Christ to mankind as a nostrum to cure their ills, a way out of their troubles, a quick and easy means to the achievement of personal ends. They use the right words, but their emphasis is awry. The message is so presented as to leave the hearer with the impression that he is being asked to give up much to gain more. And that is not good, however well intentioned it may be.

“What we do is precisely what a good salesman does when he presents the excellence of his product as compared with that of his closest competitor. The customer chooses the better of the two, as who would not? But the weakness of the whole salesmanship technique is apparent: the idea of selfish gain is presented in the whole transaction. …

“In those early Galilean days Christ’s followers heard His call, forsook the old life, attached themselves to Him, began to obey His teachings and joined themselves to His band of disciples. This total commitment was their confirmation of faith. Nothing less will do. And it is not different today. He calls us to leave the old life and to begin the new. There must never be any vacuum, never any place of neutrality where the world cannot identify us.” —A.W. Tozer, Man—The Dwelling Place Of God

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A.W. Tozer On Reading Well

“To confine our reading to the works of a few favorite authors of today or last week is to restrict our horizons and to pinch our souls dangerously.” …

“To think without a proper amount of good reading is to limit our thinking to our own tiny plot of ground. The crop cannot be large. …

“Extensive reading without the discipline of practical observation will lead to bookishness and artificiality. Reading and observing without a great deal of meditating will fill the mind with learned lumber that will always remain alien to us. Knowledge to be our own must be digested by thinking.” …

“The best book is not one that informs merely, but one that stirs the reader up to inform himself. The best writer is not one that goes with us through the world of ideas like a friendly guide who walks beside us through the forest pointing out to us a hundred natural wonders we had not noticed before.” —A.W. Tozer, in Man—The Dwelling Place Of God

The Cure For Spiritual Fanaticism

“Some time after Pentecost a group of believers met to pray for strength and power to meet the emergency then facing them, and to enlist the help of God on their behalf. ‘And when they had prayed, the place was shaken where they were assembled together; and they were all filled with the Holy Ghost, and they spake the Word of God with boldness’ (Acts 4:31). Some of these were of the original number filled at Pentecost. It is hardly conceivable that God acted contrary to His own will in filling them again after Pentecost. Still other outpourings are recorded in Acts 8, Acts 10 and Acts 19. All these occurred some years after the original act.

“In brief, the teaching of the New Testament is that the outpouring at Pentecost was the historic beginning of an era which was to be characterized by a continuous outpouring of the Holy Spirit. …

“This anti-emotionalism, though it is sponsored by some good people and travels in pretty orthodox company, is nevertheless an unwarranted inference, not a scriptural doctrine, and is in violent opposition to psychology and common sense. Where in the Bible are feeling and faith said to be at odds? The fact is that faith engenders feeling as certainly as life engenders motion. We can have feeling without faith, it is true, we can never have faith without feeling. Faith as a cold, unemotional light is wholly unknown in the Scriptures. …

“The Holy Spirit is the cure for fanaticism. Not the cause of it.”

—A.W. Tozer, in Paths To Power

8 Quotes From “Paths To Power” by A.W. Tozer

As I said in my book review, A.W. Tozer’s words frequently make me say both “Ouch!” and “Amen!” Maybe you’ll feel the same thing in these few quotes.

“Left to herself the Church must have perished as a thousand abortive sects had done before her, and have left nothing for a future generation to remember. That the Church did not so perish was due entirely to the miraculous element within her. That element was supplied by the Holy Spirit who came at Pentecost to empower her for her task. For the Church was not an organization merely, not a movement, but a walking incarnation of spiritual energy. …

“In short, the Church began in power, moved in power, and moved just as long as she had power. When she no longer had power she dug in for safety and sought to conserve her gains. But her blessings were like manna: when they tried to keep it overnight it bred worms and stank. So we have had monasticism, scholasticism, institutionalism; and they have all been indicative of the same thing: absence of spiritual power.” 

“The weakness in our message today is our overemphasis on faith with a corresponding underemphasis on obedience. This has been carried so far that ‘believe’ has been made to double for ‘obey’ in the minds of millions of religious persons.”

“In every denomination, missionary society, local church, or individual Christian this law operates. God works as long as His people live daringly; He ceases when they no longer need His aid.” 

“To any casual observer of the religious scene today, two things will at once be evident: one, that there is very little sense of sin among the unsaved, and two, that the average professed Christian lives a life so worldly and careless that it is difficult to distinguish him from the unconverted man.”

“It is always dangerous to isolate a truth and then press it to its limit without regard to other truth.”

“It may be stated as an axiom of the Christian system that whatever makes sin permissible is a foe of God and an enemy of the souls of men.”

“Some time after Pentecost a group of believers met to pray for strength and power to meet the emergency then facing them, and to enlist the help of God on their behalf. ‘And when they had prayed, the place was shaken where they were assembled together; and they were all filled with the Holy Ghost, and they spake the Word of God with boldness’ (Acts 4:31). Some of these were of the original number filled at Pentecost. It is hardly conceivable that God acted contrary to His own will in filling them again after Pentecost. Still other outpourings are recorded in Acts 8, 10 and 19. All these occurred some years after the original act.

“In brief, the teaching of the New Testament is that the outpouring at Pentecost was the historic beginning of an era which was to be characterized by a continuous outpouring of the Holy Spirit.”

“This anti-emotionalism, though it is sponsored by some good people and travels in pretty orthodox company, is nevertheless an unwarranted inference, not a scriptural doctrine, and is in violent opposition to psychology and common sense. Where in the Bible are feeling and faith said to be at odds? The fact is that faith engenders feeling as certainly as life engenders motion. We can have feeling without faith, it is true, we can never have faith without feeling. Faith as a cold, unemotional light is wholly unknown in the Scriptures.”

Paths To Power (book review)

As I read A.W. Tozer’s words I find myself saying two things: (1) “Ouch!” and (2) “Amen!” Tozer’s Paths To Power is a continuation in those responses as he outlines what robs the Church and individual Christians of the power God wants them to have.

Right at the outset, Tozer identifies a key element robbing the Church of power: a lack of obedience in the things God has commanded us. “A knowledge of the truth is not enough,” he writes. “The truth must be followed if we would realize in actual experience the blessedness which is here described.”

Another power-blocker is an unwillingness to let God confront us and help us change. We get stuck in a this-is-how-it’s-always-been rut and then shut our eyes to the times of refreshing God wants to send to us. Other blockers include poor doctrine, putting the Holy Spirit in a box, justifying our sin, and not unleashing our faith, to name just a few.

Thankfully, Tozer also points us to the straightforward cures for all of the blockages to power. If we are willing to open our eyes, ears, and hearts to God’s voice, His unlimited blessings could flow uninterrupted into our lives and churches.

Paths To Power contains only seven short chapters, but the digestion, contemplation, and implementation of Tozer’s cures will be something that will involve a lifetime commitment for those ready for God’s fresh power to be poured into their lives.

I am a Moody Publishers book reviewer.

11 Quotes From “Man—The Dwelling Place Of God” by A.W. Tozer

A.W. Tozer’s 50-year-old publication Man—The Dwelling Place Of God still rings with timely truth for today. You can check out my full book review by clicking here.

“I long ago decided that I would rather know the truth than be happy in ignorance. If I cannot have both truth and happiness, give me truth. We’ll have a long time to be happy in heaven.”

“Shakespeare may be enjoyed without penitence; we may understand Plato without believing a word he says; but penitence and humility along with faith and obedience are necessary to a right understanding of the Scriptures.”

“Faith and morals are two sides of the same coin. Indeed the very essence of faith is moral. Any professed faith in Christ as personal Savior that does not bring the life under plenary obedience to Christ as Lord is inadequate and must betray its victim at the last. The man that believes will obey; failure to obey is convincing proof that there is not true faith present.”

“There are two kinds of love: the love of feeling and the love of willing. The one lies in the emotions, the other in the will. Over the one we may have little control. It comes and goes, rises and falls, flares up and disappears as it chooses, and changes from hot to warm to cool and back to warm again very much as does the weather. Such love was not in the mind of Christ when He told His people to love God and each other. … The love the Bible enjoins is not the love of feeling; it is the love of willing, the willed tendency of the heart.

“Let no one interpret the Scriptures for you in such a way as to rule out the Father’s gift of the Spirit. Every man is as full of the Spirit as he wants to be. Make your heart a vacuum and the Spirit will rush in to fill it.”

“I am among those who believe that our Western civilization is on its way to perishing. It has many commendable qualities, most of which it has borrowed from the Christian ethic, but it lacks the element of moral wisdom that would give it permanence. Future historians will record that we of the twentieth century had intelligence enough to create a great civilization but not the moral wisdom to preserve it.”

“The church today is suffering from the secularization of the sacred. By accepting the world’s values, thinking its thoughts and adopting its ways we have dimmed the glory that shines overhead. We have not been able to bring earth to the judgment of heaven so we have brought heaven to the judgment of the earth. Pity us, Lord, for we know not what we do!”

“David Brainerd once compared a man without the power of the Spirit trying to do spiritual work to a workman without fingers attempting to do manual labor. The figure is striking but it does not overstate the facts. The Holy Spirit is not a luxury meant to make deluxe Christians, as an illuminated frontispiece and a leather binding make a deluxe book. The Spirit is an imperative necessity.”

“I do not believe that it is the will of God that we should seek to be happy, but rather that we should seek to be holy and useful. The holy man will be the useful man and he’s likely to be a happy man too; but if he seeks happiness and forgets holiness and usefulness, he’s a carnal man.”

“That religion may be very precious to some persons is admitted, but never important enough to cause division or risk hurting anyone’s feelings. In all our discussions there must never be any trace of intolerance; but we obviously forget that the most fervent devotees of tolerance are invariably intolerant of everyone who speaks about God with certainty. And there must be no bigotry, which is the name given to spiritual assurance by those who do not enjoy it.”

“The truly spiritual man is indeed something of an oddity. He lives not for himself but to promote the interests of Another. He seeks to persuade people to give all to his Lord and asks no portion or share for himself. He delights not to be honored but to see his Savior glorified in the eyes of men. His joy is to see his Lord promoted and himself neglected.”

Man—The Dwelling Place Of God (book review)

It’s an awesome thing to ponder that Almighty God wants to live and commune with you and me! I can think of no better person to illuminate this amazing thought than the prophetic voice of A.W. Tozer in his book Man—The Dwelling Place Of God.

Although this book is 50 years old, the message still rings true for this generation. Tozer points out that God wants to dwell with man, to reveal Himself to us in powerful and personal ways, but this comes at a price. That price is not trying to control God, but letting Him be in charge.

The book is made up of 39 chapters, the majority of which are fairly short and can be read in just a few minutes. But the application of the truths in these short chapters will be something that you will need to ponder for quite awhile. God is Lord and Master; He is not a genie in a bottle that grants us our wishes if we rub the bottle the right way. God has laid out for us how He will bless us in His Word and, Tozer says, it’s time for us to take God’s Word more seriously.

Tozer makes it clear that we cannot live however we want to live and then ask God to bless our life with His presence. Instead, God has already shown us in His Word, in the life of His Son Jesus, and in the ongoing witness of the Holy Spirit the kind of life He longs to bless. It’s now up to us to place our lives in that place where God’s blessings and presence will flow.

A.W. Tozer speaks with the authority of a prophet of God, and for those who are willing to listen and apply his words, God’s presence and blessing can be expected.

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