Podcast: Efficient Quantity Needs Effective Quality

Listen to the audio-only version of this podcast by clicking on the player below, or scroll down to watch the video.

On this episode of “The Craig And Greg Show” we talk about: 

  • [0:20] Quality vs. Quantity is a struggle all leaders have to address 
  • [0:55] Quantity is easier to measure, which is why leaders tend to lean this way
  • [1:45] I share a funny story about working with a church board
  • [2:53] Leadership is about quality—how do leaders focus on this?
  • [3:33] I share an insightful story from the Chick-fil-A boardroom
  • [4:21] Greg talks about his leadership struggle with silos
  • [5:27] I share a story from my book Shepherd Leadership: The Metrics That Really Matter
  • [6:30] Efficiency and effectiveness don’t have to compete with each other
  • [7:11] Quality is never an accident
  • [7:50] Greg shares a helpful list of three items, but to stay on track you can only pick 2-of-the-3
  • [8:45] What distracts us from pursuing quality?
  • [10:00] Both quality and quantity have their places, but the leader needs to determine which one takes the priority
  • [10:47] Greg shares a comical conclusion he made after overhearing a break room conversation
  • [12:27] Why do leaders find security in “more”?
  • [13:55] There is one key place where quantity should probably come first
  • [14:48] Numbers are easy to use to measure quantity, but quality is much harder to measure
  • [16:38] An important lesson for leaders
  • [18:14] A leader’s words need to be more qualitative than quantitative
  • [19:15] Our coaching huddle clients get both quantity and quality

Check out this episode and subscribe on YouTube so you can watch all of the upcoming episodes. You can also listen to our podcast on Spotify and Apple.


I keep getting these annoying messages on Twitter that say something like, “I got over 500 new followers on Twitter, and you can too!!” Then I get these sorts of emails, “We can increase the traffic to your blog 300% per day!”

What would make them think I want more? Maybe it’s because almost everything in our lives is about more.

  • After high school, go to college to get more education.
  • After college, climb the corporate ladder to get more money or more recognition.
  • After you start working, take more vacations and enjoy more perks.

Lately, I’ve become focused on better. I think better is better than more.

More is about width, better is about depth.

More is an exhausting pursuit, better is a satisfying pursuit.

More is about quantity, better is about quality.

So here’s my challenge, trade more for better

  • Instead of looking for more friends, make your current friendships better.
  • Instead of getting more followers on Twitter, make better followers.
  • Instead of getting more education, get a better education.
  • Instead of trying to read more books, read better books.
  • Instead of spending more time with a lot of people, spend better time with a few people.

In what areas of your life can better be better than more?

More Today?

I have shared before how I often wake up with a particular song on my mind. This morning it was a 1969 classic that I added to my iPod a few weeks ago: “More Today Than Yesterday” by The Spiral Starecase. (Go ahead and listen to the song while you read on.)

So as I was attempting to wake up Betsy, I sang part of the chorus to her. “I love you more today than yesterday. But not as much as tomorrow.” Which got me thinking: How do I do this?

Betsy and I have been “an item” for 8,935 days. I thought I loved her tons yesterday, so how do I love her more today than yesterday? Let me take a couple of cues from the song:

“I’ll be spending time with you”—the greater the quantity of time I spend with her the more likely I’ll have quality time with her.

“Everyday’s a new day in love with you”—love keeps no record of wrongs. If I’m holding grudges against her or beating myself up over mistakes I made, I’m keeping a record. Forgiveness is the key to wiping the slate clean so I can love her more today than yesterday.

“With each day comes a new way of loving you”—there’s a reason why the apostle Paul talks about “growing up” in the great love chapter of 1 Corinthians 13. My love should be maturing and growing up every day. So today I should be able to love Betsy in a more mature way.

“I thank the Lord for love like ours that grows ever stronger”—as my relationship with Jesus becomes more intimate I will learn how to love Betsy more today than yesterday. As C.S. Lewis put it, “When I have learned to love God better than my earthly dearest, I shall love my earthly dearest better than I do now.”

What special relationships do you have? Do you love that earthly dearest more today than yesterday? With quality time, forgiveness, maturity, and a closer relationship with Jesus, you can truly love that special someone more today than yesterday. Give it a try!

Every day’s a new day, every time I love you.

Every way’s a new way, every time I love you!

The Right Time To Do The Right Thing

I spent yesterday afternoon and a good portion of this morning with a precious family. The 93-year-old patriarch of the family is in his last days on this earth. This family is absolutely wonderful, and it has been such a blessing to spend this time with them.

They laugh, tell stories, sing songs, read Scripture, joke with each other, and cry. The full range of emotions overflowing from a full life.

I have learned something—the human heart is designed to know and to be known. The human heart longs for relationship—deep, meaningful, satisfying relationship. In order to achieve this type of relationship, two things are key: (1) Time and (2) Empathy.

(1) Time. Relationships cannot be microwaved. We cannot just show up, press a few buttons, and—voilá—expect a meaningful relationship. Of course, just spending a lot of time together doesn’t mean a relationship will be successful either. However, the greater the quantity of time that is spent means a greater likelihood of quality time.

(2) Empathy. The Bible says, “Rejoice with those who rejoice; mourn with those who mourn” (Romans 12:15). It doesn’t say, “If people are low, bring them up; if they are too high, bring them down to realistic levels.” Empathy is all about letting the other person drive the agenda—to match whatever they are feeling. A Swedish Proverb says, “A shared joy is a double joy, and a shared sorrow is half a sorrow.”

Here’s a good pattern to follow—

Right Time + Right Thing = Meaningful Relationships
Quality Time + Empathy Time = Satisfying Relationships

I’m trying to learn this and apply it to my life. How about you?

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