The Craig And Greg Show: Take Them With You

December 11, 2025 — Craig T. Owens

Listen to the podcast of this post by clicking on the player below, and you can also subscribe on Apple, Spotify, or Audible.

In a previous episode we brought you the exciting news that Greg and I are collaborating to write a series of books called Business By The Book. In today’s episode, we revisit the first book in this series—A CEO’s Vision—and discuss how once the vision has been cast the next vital step is to bring your team along with you. 

  • [0:00] Introduction
  • [0:11] I welcome Greg to an exclusive club!
  • [0:49] We show why we think we are over-achievers.
  • [2:00] Leaders need to take others along with them, transitioning from “I” to “we.”
  • [4:39] How do leaders handle the frustration of a slow-moving team?
  • [6:51] How we wrote “Business by the Book” for a CEO who is casting vision.
  • [7:11] The importance a leader going first.
  • [10:53] Be realistic with your team about the challenges ahead.
  • [11:49] How do leaders handle doubts or questions from their teammates?
  • [14:37] Leaders need to know the pitfalls of casting vision.
  • [16:59] Watch out for the things that will distract from your vision!
  • [20:25] The courage to take the first step is vital.
  • [22:03] Leaders need to help the stragglers catch up with everyone else on the team.
  • [23:23] The last crucial step is for leaders to move forward confidently.
  • [24:31] Maximize Leadership has a lot of resources to help you on your leadership journey.

Check out my blog, my other podcasts, my books, and so much more at http://linktr.ee/craigtowens 

►► Would you please prayerfully consider supporting this ministry? My Patreon supporters get behind-the-scenes access to exclusive materials. ◀︎◀︎

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Shepherd Your Family

September 25, 2025 — Craig T. Owens

Listen to the podcast of this post by clicking on the player below, and you can also subscribe on Apple, Spotify, or Audible. 

One of the most important boundaries that shepherd leaders need to establish—especially when contending with biting sheep—is the protection of their family. Check out this clip from The Craig and Greg Show. 

You can watch the full episode in which Greg and I talk about some of the principles in When Sheep Bite by clicking here. 

Please pick up a copy of When Sheep Bite for yourself by clicking here. 

►► Would you please prayerfully consider supporting this ministry? My Patreon supporters get behind-the-scenes access to exclusive materials. ◀︎◀︎

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The Craig And Greg Show: Sales Armageddon

August 28, 2025 — Craig T. Owens

Listen to the podcast of this post by clicking on the player below, and you can also subscribe on Apple, Spotify, or Audible.

I am so excited to announce that my co-host Greg has written a new book called Sales Armageddon. As anyone in the profession knows, sales can be a battlefield. Through fables and insightful teaching Greg’s book will equip you with new strategies you can implement right away to keep yourself and your team in the fight.

  • [0:30] Greg’s new book is out.
  • [1:40] The book contains a business fable based on real people.
  • [3:39] Salespeople can learn from this book how to work well and grow because of others.
  • [5:52] This is a very entertaining book that helps us learn.
  • [7:16] All salespeople need o learn to work with their peers.
  • [8:40] Sales Armageddon is not just a soft story but it shares the science of sales as well.
  • [9:35] Here is a teaser of a key chapter on developing a robust sales pipeline.
  • [12:46] This book has both the emotion and the hard skills of excelling in sales.
  • [14:47] Greg says that each chapter is going to remind you of someone you’ve worked with before, or it may even remind you or yourself!
  • [16:37] This is not a “heavy” read, but this is something that you are going to be able to immediately apply to your sales work.

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The Craig And Greg Show: The Balance Of Control

June 26, 2025 — Craig T. Owens

Listen to the podcast of this post by clicking on the player below, and you can also subscribe on Apple, Spotify, or Audible.

Imagine your organization as a cruise ship you’re the captain of. It is your responsibility to man the helm, keeping the vessel away from danger and navigating to the correct destination. Along the way you decide that the guests’ towels need to be folded a particular way, so you step away from your post for hours to meticulously fold them to your exact specifications. You do a great job but in your absence the ship is listless, veering off course into dangerous waters. 

Of course it’s very likely you won’t find yourself in this exact situation, but the same logic can be applied to our terrestrial pursuits as well. In today’s episode, Greg and I discuss why it’s important for leaders to remain in control, but also vital that we don’t become controlling.

  • [1:00] How could a leader self-assess to make sure they are properly balanced in the way they control their organization? 
  • [3:38] Being organized is not a problem, but controlling the organization becomes the problem.
  • [4:50] I point out the differences between a productive river and a destructive flood.
  • [6:00] Controlling leaders stifle creativity and innovation.
  • [8:25] Tim Irwin’s book Derailed talks about how micro-managing has led to the collapse of many successful organizations.
  • [12:41] Over-controlling leaders are risk-adverse and untrusting of others on their team.
  • [14:13] The value of a coach is getting answers that others on your team aren’t giving you.
  • [17:12] Greg shares a quote about self-discipline as it relates to the proper balance of healthy control.
  • [18:20] Your teammates want your confidence, not your control.
  • [19:44] Leaders, it’s time for you to look in the mirror.

Check out this episode and subscribe on YouTube so you can watch all of the upcoming episodes. You can also listen to our podcast on Spotify and Apple.

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A Book For Church And Business Leaders

June 12, 2025 — Craig T. Owens

Listen to the podcast of this post by clicking on the player below, and you can also subscribe on Apple, Spotify, or Audible. 

On The Craig and Greg Show, Greg noted that my book When Sheep Bite isn’t just for church leaders, but business leaders can benefit from reading this as well. 

You can check out the full conversation Greg and I had on this episode of our leadership podcast. 

I recently shared a series of messages for all Christians about how to handle the painful bites that sometimes come from other Christians. The series was called When Sheep Bite Sheep. 

Please check out both of my books Shepherd Leadership and When Sheep Bite. 

►► Would you please prayerfully consider supporting this ministry? My Patreon supporters get behind-the-scenes access to exclusive materials. ◀︎◀︎

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Pay Attention To The Signals

May 15, 2025 — Craig T. Owens

Listen to the podcast of this post by clicking on the player below, and you can also subscribe on Apple, Spotify, or Audible. 

Leaders need to pay very careful attention not to disregard the signals others are sending them.

Check out the full conversation Greg and I had about blind spots.

►► Would you please prayerfully consider supporting this ministry? My Patreon supporters get behind-the-scenes access to exclusive materials. ◀︎◀︎

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A Leadership Measurement Trap

May 12, 2025 — Craig T. Owens

Listen to the podcast of this post by clicking on the player below, and you can also subscribe on Apple, Spotify, or Audible. 

Leaders have to be very careful of the trap of measuring the growth of their teammates by the wrong metrics. The things that matter most are often the things that are the most difficult to measure, but leaders must find a way.

Check out the full conversation we had on this topic on this episode of The Craig and Greg Show. 

In my book Shepherd Leadership, I have a chapter entitled ‘Don’t Try to Grow Your Own Ministry.’ This book is mainly written for church and non-profit leaders, but there are helpful principles here for every kind of leader. Here’s an except from this chapter—

     Businesses think in terms of quantitative gains—things they can count—but churches and nonprofits should be thinking in terms of qualitative gains—a quality improvement that isn’t as easily counted. I think we all know this, and yet we still persist in wanting to define success in a church or a nonprofit by those quantitative standards such as attendance growth, donations, and the like. When we think qualitative over quantitative, suddenly what seemed “small” is so significant and so valuable that it cannot be calculated! … 

     Don’t try to grow your ministry. First, because it’s not yours, it’s [God’s]; and second, because your measure of success is probably more slanted toward quantitative measurements than qualitative. Jesus wasn’t concerned about bigger numbers: “What do you think?” He asked, “If a man has a hundred sheep, and one of them goes astray, does he not leave the ninety-nine and go to the mountains to seek the one that is straying?” (Matthew 18:12). 

     Philip went to Samaria to tell people about Jesus. He didn’t go there because it fit his plan, but because Jesus said, “You will be My witnesses in Jerusalem, and in all Judea and Samaria, and to the ends of the earth” (Acts 1:8). Philip’s obedience brought God’s success: hundreds turned to Jesus as their Savior, demon-possessed people were delivered, the sick were healed, and the new Christians were baptized in the Holy Spirit. Yet God called Philip to leave these “ninety-nine” and go to the desert to cross paths with just one confused and wondering sheep (Acts 8). After that, Philip virtually disappears from Luke’s historical record. 

     What’s the value of one government official’s life? God says that his value is incalculable. Apparently, God knew that Philip was the perfect shepherd to lead this Ethiopian to the pasture where he would accept Jesus as his Savior. Philip was obedient, a sheep was saved, and God was pleased. But I wonder how many people today might think Philip’s ministry was unsuccessful because he left a bigger ministry in Samaria to go to a smaller ministry in the desert? 

Leaders need to be very cautious about using the right metrics to measure the growth of their teammates and the success of their organization.

►► Would you please prayerfully consider supporting this ministry? My Patreon supporters get behind-the-scenes access to exclusive materials. ◀︎◀︎

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The Craig And Greg Show: Blind Spots

April 24, 2025 — Craig T. Owens

Listen to the podcast of this post by clicking on the player below, and you can also subscribe on Apple, Spotify, or Audible.

In our last episode, Greg and I discussed how vital it is to focus on your own internal development. If you’ve been doing that, chances are you have identified a few blind spots in yourself. While it might feel more comfortable to simply hide these away and hope nobody notices, we would like to encourage you to be vulnerable: Drag your blind spots into the light, address them, and watch how your leadership improves as a result.

  • [1:30] Leaders have to get comfortable with being vulnerable if they are going to make any meaningful changes in their life.
  • [2:17] Blind spots have to be brought out into the light.
  • [5:44] Paying attention to the feedback from others requires us to slow down to process what we need to change.
  • [7:35] Leaders need to understand the speed of their team in the area of productivity.
  • [8:34] Greg shares a “blind spot” example from one of his kids.
  • [9:53] Why do leaders avoid their blind spots?
  • [11:45] Peripheral vision isn’t good just for athletes, but for leaders too.
  • [13:11] I share how asking good questions has helped my teammates with their blind spots.
  • [14:50] If leaders assume things about their teammates or work with their favorite teammates, they will never improve the morale of the team.
  • [18:17] Greg talks about the movie “Blindside” as a learning point about having the right people watching out for us.
  • [20:10] We need to be thinking about the kind of people we need around us.
  • [25:42] The one word most people are afraid to say.
  • [26:59] Sometimes a fresh set of eyes is necessary to see a blind spot. Maximize coaching would love to be a resource for you in this area.

Check out this episode and subscribe on YouTube so you can watch all of the upcoming episodes. You can also listen to our podcast on Spotify and Apple.

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The Craig And Greg Show: From The Inside Out

April 10, 2025 — Craig T. Owens

Listen to the podcast of this post by clicking on the player below, and you can also subscribe on Apple, Spotify, or Audible. 

Watermelon is a great summer treat. However, sometimes a nice green exterior can hide rotten fruit on the inside. When this happens we don’t say, “Well, at least the outside was nice,” but we throw the whole thing out! We can fall into a similar trap in our leadership, focusing on creating a great exterior while we let our vital interior development rot away. In this episode, Greg and I encourage you to focus first on your internal development, and through that your external image will improve as well.

  • [0:59] A lot of leaders are more interested in what’s on the outside than what’s on the inside.
  • [1:39] Why do leaders naturally gravitate to making the outside look better than the inside?
  • [4:10] Greg wonders if perhaps we enhance our exterior because we’re afraid to be vulnerable.
  • [5:25] If you have to tell people you’re a leader you’re probably not
  • [6:40] Greg and I discuss a list of things we usually recognize, alongside the things we should equally recognize
    • [6:48] 1. Talents and gifts alongside integrity and character.
    • [12:19] 2. Superb product alongside quality process.
    • [15:30] 3. Excellence performance alongside excellent discipline.
  • [19:35] If we ignore the inside stuff what’s the inevitable result?
  • [20:51] Greg likes to ask the question, “What’s new?” as a simple way to assess growth in others.
  • [21:50] I share a discovery from my Bible reading in Romans.
  • [23:03] Greg tells a cautionary tale about a former coworker who didn’t know how to engage in deeper conversation with his team.
  • [24:24] “The best mirror is in a good friend’s eye.” Greg and I would love to be this good friend for you. Reach out to us at here if you’re interested in personalized coaching.

Check out this episode and subscribe on YouTube so you can watch all of the upcoming episodes. You can also listen to our podcast on Spotify and Apple.

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The Craig And Greg Show: Jargon

March 13, 2025 — Craig T. Owens

Listen to the podcast of this post by clicking on the player below, and you can also subscribe on Apple, Spotify, or Audible.

If the expected target metrics of today’s program are met, we expect significant workflow performance advancements from team lead positioned individuals.

Does that seem a little complicated? Jargon in the workplace can very quickly cause significant problems, leading to confusion and disengagement in your team. The solution is simple—clear, concise communication. So let’s try this again without the jargon: Greg and I hope that this episode inspires you to remove the jargon from your communication, and as a result you will see your leadership influence grows.

  • [0:41] Today we are returning to Leadership Builders and Killers with a topic inspired by a series of videos I saw online about business jargon.
  • [3:21] Greg asks, “Why all the jargon?”
  • [5:34] Jargon can take away from what you want to communicate, and can cause others to disengage from the conversation.
  • [8:26] Jargon is antithetical to a commitment to clarity.
  • [9:33] I share a story of a conversation with students that highlights wisdom we can take into the workplace.
  • [12:06] One of the lowest form of communication is assumption.
  • [14:03] It’s important to circle back with people after a meeting to maker sure they understood.
  • [15:13] Jargon frequently shows up when there’s bad news to share, and when leaders are trying to cast vision.
  • [16:50] Sometimes we use jargon to hide.
  • [19:30] I share a story from the life of John Wesley about how he became a better communicator.
  • [21:14] It’s important to communicate with everyone on an even playing field, and not use jargon to avoid being pinned down.
  • [22:39] Using jargon can negatively impact your influence as a leader. Conversely, clear communication will lift your influence.
  • [24:58] Jargon can creep into your communication without you being aware of it. A coach from outside your industry can help you notice these blind spots.

Check out this episode and subscribe on YouTube so you can watch all of the upcoming episodes. You can also listen to our podcast on Spotify and Apple.

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