4 Essential Qualities To Be An Effective Leader

November 5, 1920

General John S. Mallory
15 University Place
Lexington, Virginia

My Dear General Mallory,

Last summer during one of our delightful rides I commented on the advice I would give a young officer going to war, based on my observation of what had constituted the success of the outstanding figures in the American Expeditionary Forces, and you asked me to write out what I had said. A discussion with Fox Conner this morning reminded me of my promise to do this, so here it is.

To be a highly successful leader in war four things are essential, assuming that you possess good common sense, have studied your profession and are physically strong.

When conditions are difficult, the command is depressed and everyone seems critical and pessimistic, you must be especially cheerful and optimistic.

When evening comes and all are exhausted, hungry and possibly dispirited, particularly in unfavorable weather at the end of a march or in battle, you must put aside any thought of personal fatigue and display marked energy in looking after the comfort of your organization, inspecting your lines and preparing for tomorrow.

Make a point of extreme loyalty, in thought and deed, to your chiefs personally; and in your efforts to carry out their plans or policies, the less you approve the more energy you must direct to their accomplishment.

The more alarming and disquieting the reports received or the conditions viewed in battle, the more determined must be your attitude. Never ask for the relief of your unit and never hesitate to attack.

I’m certain in the belief that the average man who scrupulously follows this course of action is bound to win great success. Few seemed equal to it in this war, but I believe this was due to their failure to realize the importance of so governing their course.

Faithfully yours,

George C. Marshall
Major, General Staff
Aide-de-Camp [emphasis mine]

Poetry Saturday—It Couldn’t Be Done

Edgar A. GuestSomebody said that it couldn’t be done,
but he with a chuckle replied
that maybe it couldn’t, but he would be one
who wouldn’t say no ‘till he tried.
So he buckled right in with the trace of a grin
on his face. If he worried, he hid it.
He started to sing as he tackled the thing
that couldn’t be done, and he did it.

Somebody scoffed: ‘Oh, you’ll never do that;
at least no one ever has done it;’
but he took off his coat and took off his hat
and the first thing he knew he’d begun it.
With the lift of his chin and a bit of a grin,
without any doubting or quiddit,
he started to sing as he tackled the thing
that couldn’t be done, and he did it.

There are thousands to tell you it cannot be done,
there are thousands to prophesy failure;
there are thousands to point out to you, one by one,
the dangers that wait to assail you.
But just buckle right in with a bit of a grin,
then take off your coat and go to it;
just start in to sing as you tackle the thing
that ‘cannot be done,’ and you’ll do it. —Edgar A. Guest