Craig T. Owens

Check out these words of insight from Seth Godin:

“Too long.” You’re going to hear that more and more often.

The movie, the book, the meeting, the memo… few people will tell you that they ran short.

(Shorter, though, doesn’t mean less responsibility, less insight or less power. It means less fluff and less hiding.)

As a pastor, I laughed when I read few people will tell you that [your sermon] ran short. That is so true!

But Seth’s conclusion is right on target. In the attempt to keep our message at just the right length, we must be cautious of reducing the insight or the power. Instead, get rid of the fluff and the posturing.