Craig T. Owens

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I am so excited to announce that my co-host Greg has written a new book called Sales Armageddon. As anyone in the profession knows, sales can be a battlefield. Through fables and insightful teaching Greg’s book will equip you with new strategies you can implement right away to keep yourself and your team in the fight.

• [0:30] Greg’s new book is out.
• [1:40] The book contains a business fable based on real people.
• [3:39] Salespeople can learn from this book how to work well and grow because of others.
• [5:52] This is a very entertaining book that helps us learn.
• [7:16] All salespeople need o learn to work with their peers.
• [8:40] Sales Armageddon is not just a soft story but it shares the science of sales as well.
• [9:35] Here is a teaser of a key chapter on developing a robust sales pipeline.
• [12:46] This book has both the emotion and the hard skills of excelling in sales.
• [14:47] Greg says that each chapter is going to remind you of someone you’ve worked with before, or it may even remind you or yourself!
• [16:37] This is not a “heavy” read, but this is something that you are going to be able to immediately apply to your sales work.