Several years ago New York City started an advertising campaign to attract tourists to their city: I ♥ NY. It worked. More people began to visit the Big Apple than ever before.
But the advertising campaign did something else too. It created a logo sensation that many began to imitate. All over the world we started to see the “I ♥” logo attached to just about anything: certain dog breeds, small-town USA, international cities, mom & pop and 5-star restaurants, schools, and even sports teams.
One “I ♥” logo I don’t recall ever seeing is “I ♥ My Church.” Why is that?
Do you ♥ your church? How about helping me out with some research: In the comments, please tell me what you ♥ about your church…
- what attracted you in the first place?
- what kept you coming back?
- what makes you excited to invite others to your church?
- what makes you proud to say, “That’s my church”?
I’d ♥ to hear from you about this!
Craig T. Owens 